Saturday Hornets Nest AACA show . . .
Read MoreBrothers John and Horace Dodge founded the Dodge Brothers Company machine shop in 1900 and made a name for themselves as an OEM supplier of components for Oldsmobile and Ford. By 1913, the brothers had established the Dodge Brothers Motor Company and introduced their first complete car in 1914. By 1916, Dodge Brothers became the number two manufacturer in the US. Their vehicles quickly gained a reputation for their durability, especially with the military where Dodge became its primary supplier of light duty trucks until WWII.
All was well until 1920 when both brothers died, (John in January and Horace in December). Development became stagnant and automobile sales dropped, (light duty truck sales, however, remained strong). In 1925, the company was sold to an investment group, and then to Chrysler in 1928.1930 Franklin Series 145 convertible.
Two important principles of Herbert H. Franklin's automobile company were its use of air cooled engines, (which he considered simpler and more relilable), and its emphasis on light weight, (which made the cars more responsive and nimble than its contemporaries). The license plate seen in the photo above indicates that this car is air cooled. The large item that looks like a conventional radiator is, in fact, just an air intake.The more than 40 different body configurations that were available in 1927 fell under three primary categories. This car is a 'Standard" body style. A "Custom" body style allowed the buyer to choose from an array of paint colors and interior appointments. The third category featured complete custom bodies and was referred to by the coachbuilder, (i.e. Fleetwood bodies, Brunn bodies, Willoughby bodies, etc.). An entry level Standard body style Cadillac cost around $3,000. A mid-level Custom body style car cost around $3,350. The range for a coachbuilt car could almost double the Custom figure depending on what the buyer specified.
Production continued very slowly until early 1932 when the effects of the Great Depression started to be felt. Over a 12 year production run, a grand total around 540 cars is estimated to have been produced. E. Paul du Pont would go on to become the president of Indian Motorcycles, and is credited with saving the company.
Auburn began life in 1874 as the Eckhart Carriage Company of Auburn, Indiana. Brothers Frank and Morris Eckhart began selling single-cylinder runabouts at the turn of the 20th century. But things weren't going so well by 1919. The Eckharts sold their company to a group of investors looking to turn the company's fortunes around. In 1924, automobile sales prodigy E. L. Cord was recruited to get the job done. It worked.
When Auburn introduced its Twelve line, (Series 160), in 1932, buyers were presented with a beautifully styled and very powerful V12 car that was loaded with advanced (at the time) engineering. The car's MSRP, however, was less than $1,000. By comparison, Cadillac's cheapest V12 started at $3,495, (1,709 were produced). The 200 people who bought a Franklin Supercharged Twelve paid at least $3,885. Lincoln's KB Series started at $4,000, (1,525 were produced). Packard's cheapest Twin Six started at $3,745 (549 were produced). And the 447 people who bought a Pierce-Arrow's Model 53 paid a minimum of $3,650.
In other words, Auburn's $975 Series 160 was a ridiculous bargain. Yet only 1,261 were produced that year. The current economic climate certainly didn't do the company any favors. But the car's dirt cheap price made potential buyers question if the car was any good. The idea of "You get what you pay for" was alive and well, and actually worked against sales.