April 6: Hornets Nest Region AACA show . . .
Read MoreClass 19A: CCCA vehicles, 1915 - 1931.
The general Class 19 heading is for "Specified Classic Vehicles," and is divided into five sub-classes according to model year. These classes are reserved for specific vehicles manufactured between 1915 and 1948 that have been recognized by the Classic Car Club of America as "Classics."The Pierce-Arrow trademark fender-mounted headlamps are not present on this car. The "lamps placed on mud guards," (as they were known at the time), had recently been introduced as an option. The fender lamps gave the car its distinct appearance and made it instantly recognizable as a Pierce-Arrow. The roles were reversed shortly thereafter, (the fender-mounted lamps became standard equipment and the traditional bracket-mounted lights became optional).
The General Motors lineup from this era was designed like a ladder, with each make occupying a specific spot relative to both price and features. Both would increase as buyers climbed higher. Before the Companion Make program was introduced, this ladder started with entry-level Chevrolet, and then progressed upward to Oakland, Oldsmobile, Buick, and ending with luxury brand Cadillac.
The Companion Make program was established beginning in 1926 to fill pricing gaps that had developed between the existing divisions. All the GM divisions received a Companion Make except Chevrolet. This meant the five divisions under the GM umbrella suddenly became nine.
Chevrolet remained the entry-level division. Pontiac was created in 1926 as a companion placed above Chevrolet but under Oakland. Oldsmobile remained directly above Oakland. But the space in between Oldsmobile and Buick was filled by Viking and Marquette. The LaSalle division was born in 1927 and placed directly above Buick, but below Cadillac.
The Companion Make program didn't quite work as expected. Never mind the fact that all of this occurred at the beginning of the Great Depression. But instead of luring customers away from other manufacturers like Ford and Chrysler, the GM Companions were stealing sales from each other. Marquette only lasted one model year, (1930). Viking somehow made it three model years, (1929 - 31), despite producing fewer cars than Marquette. Pontiac, however, was a success. But that spelled doom for its companion Oakland (which was discontinued in 1931). LaSalle managed to hang on until 1940 before production ceased.The beautiful lines of the Lincoln Continental originate from a one-off custom car built for company president Edsel Ford's personal use during his March 1939 vacation. Designer Eugene T. "Bob" Gregorie started with a contemporary Lincoln Zephyr and transformed it into a stunning low-slung beauty. Reaction to the car was overwhelmingly positive. The production version of the car arrived late in 1939.